Hiring Goes Interactive at B-Schools


In continuation to my blog on hiring practises in B-Schools “B-School Recruitment in Recession” and a recent column by Joe Scaria “Hiring goes interactive as HR targets Gen-next” in Economic times, this article talks a bit more about newer hiring practises by recruiters at B-School campuses.

Joe Scaria dedicates his article to the newer modes of hiring like hiring via contests and talks about once such instance of PepsiCo’s deployment of case study competition to attract talent. Apart from Pepsi, there are many other companies who have adopted this mode of hiring not only post recession but well before recession hence the mode cannot be termed as a novel mode of hiring. Some of the companies which have accepted this mode of hiring are presented below:

Company / Event

Event Type What do they offer
GE – Genesis Business Plan Competition Winners offered PPI + Rewards
Loreal – Brandstorm Marketing Case Study (International Event) Winners offered PPI
Mahindra – War Room Business Plan Competition Winners offered PPI
Yes Bank – ‘YES BANK – Businessworld TransformationSeries 2010’ Case Study Competition Winners offered PPI

Though these are some of the events reproduced, there are many such competitions which are held in premier B-School campuses meant for employer branding and talent attraction. The competition gives the recruiter a much more air time at campus than it can afford/ is offered during the placement season which leads to a much more informed decision making for both the candidate and the recruiter (Read about Understand Recruiters in B-School at my blog Understanding your prospective employer).

The changes in the recruitment processes are welcomed both by the recruiters as well as by the student community. An indicator to increasing popularity of academic competition events at B-School campus is the increasing traffic toDare2Compete, a website dedicated to provide students with timely information about the latest competitions waiting to happen across India and abroad. I believe the change is for good and will fruit good results.

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