Understanding your Prospective Employer


While B-Schools are observing non-traditional recruiters knocking the doors, it is becoming increasingly difficult for B-School students to understand the profiles offered by these new set of companies. Also learning about these new companies is also becoming a tad difficult using the old model of knowing your recruiter. IIM – Ahmedabad has adopted a cohort system as against the traditional placement week, in which placements are spread across multiple weeks which offer both the students and the company ample time to pick the best that fits them. Earlier, students and company had an average of 30 minutes to learn whether the other fits them.

Though the time to learn about the profile and the company is increased by the new system, students also need to learn new ways to learn about the company and the profile as many non-traditional recruiters (Startups, NGO) may pitch for recruitment. The traditional approach to learn about the company and profile is attending the campus presentation of these companies and talking to alumni in the target company. However, this approach may not suffice for first time hirers and non-traditional hirers as every company’s campus presentation talks only good about the company and there would not be many alumni in the target company for students to seek information from.

This article talks about some of the alternate ways which students can employ to learn about these new recruiters. Fortunately internet is deluged with information and here professional networking sites like LinkedIn and social networking sites like Orkut, Facebook etc comes to the rescue of the potential hire.  Some of the ways to use these channels are mentioned below:

  1. Professional networking sites like “LinkedIn” has been used up extensively by many non-traditional hirers and their employees. LinkedIn offers you information on a company’s size and the current/past employees of a company. Use this tool to understand the background of the current and past employees of the organization. Remember, human resources of a company make or break a company. For Example: A company like BankBazaar.com employs human resources from ISB, SPJAIN, Google, Microsoft etc which speaks volume about the organization milieu.
  2. Use the tool to learn about the future prospects of the profile offered to you outside the organization. Analyze the profiles/companies, the past employees of the organization are presently working at or are working for. This would give you an insight into the future prospects. For Example: Analyzing the profile of past employees of a small product based company, Zycus Infotech, indicates that a student working with Zycus at Business Development can end up taking up roles of Business Development, Regional Sales not only for product based firms but also for service companies like MahindraSatyam, Oracle, Capegemini, HCL etc.
  3. If you do not find many profiles of employees of the company in discussion, analyze the profiles of the employees of the direct competitors to understand the future prospect about the profile offered.
  4. Orkut and many social media sites breed many communities of employees of the organization. These communities indirectly give out a lot of information to the outsiders like potential aspirants. For Example: A cursory search on Orkut Communities of Zycus Infotech gives out information that the attrition rate at Zycus is high (Search Results for reference: Fresh Resignation at Zycus & Check the Attrition in SMT). Note that the comments and opinions shared in the community may be biased hence be selective in absorbing information about the company.

While the students learn new ways to learn about the company’s, it is time that companies also learn about the novel ways of information dissemination and keep a check on the information in the existing channels or open up new channels for educating prospective employees.

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3 thoughts on “Understanding your Prospective Employer

  1. Pingback: Hiring Goes Interactive at B-Schools « Carteblancheleeway's Weblog

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