Magazines like Business Today often come up with Special Editions featuring a specific topic. A recent special edition of Business Today named “B-School Compendium” raised questions on credibility of the source of information of these special editions and also pose question on the research work behind the articles presented in the edition. So can one call these editions really “special editions”? Some of the faulty work of the magazine are presented in the blog.
Article “Programs at NMIMS” in Page 63 by Bobonkanta Yumnan lists out programs at Narsee Monjee Institute of Management Studies (NMIMS) viz MBA Core, MBA Actuarial Science and MBA Pharmaceuticals. However, the author misses out other prominent regular MBA courses to which admissions are offered this year viz MBA Capital Markets and MBA Banking. The research work behind the article is questionable as the details of the courses which are missing in the article are a few clicks away if one is on Internet or is at the home page of NMIMS.
Similarly, the article on Jamnalal Bajaj Institue of Management Sciences (JBIMS) cites JBIMS accepting MAT scores which is contrary to what the official website for MAT (AIMA) says. The factual error presented in the article can be easily sighted by a B-School aspirant and readers associated with B-Schools who form the target audience of the special edition. Comment on factual error on JBIMS admission on Business Today’s webpage by Nikhil Daniel can be read hereComment By Nikhil.
“Sir, In the B School Compendium released by Business Today in this month, Jamnalal Bajaj Institue of Management Sciences is cited as one of the colleges accepting MAT scores which is contrary to what the official website for MAT (AIMA) says. Need a clarification for the same as such details could lead people to wrong conclusions. Regards, Nikhil Daniel”
It seems that target audience of these special editions need to cross check the facts and articles presented in the special edition and needs to be extra attentive while reading. Interestingly, these special editions are not special because they feature specific topics but because they require special attention of the readers.