With B-School admission process round the corner, prospective students are busy filling forms of the admit exams and colleges. The decision of choosing a prospective B-School amidst large number of B-Schools is one of the most difficult phase in the admission process for a prospective student. Traditionally, B-School Surveys, Word of Mouth about college, Website and Placement Figures were some of the cues which helped students choose a school. These means miss one of the 7 P’s of Service Marketing i.e. “Physical Evidence” hence do not reflect true internal value of the school.
Majority of the B-schools in India notoriously place them behind veils. Many of the B-School students complaint about heavy fake advertising by some B-Schools which does not indicate the true value of the B-School and its student community. Then, how can a prospective student see through these artificial clouds to understand the reality of the B-Schools?
Information Technology comes to our rescue. With the proliferation of information technology, the means and measures of selecting a B-School has been changing tremendously. Advent of MBA forums like PagalGuy.Com, MbaClubIndia.com, TotalGadha.com etc have made a difference in how and what information prospective MBA student looks for. These forums have an influx of B-School Students, B-Schools Alumni, B-School Counsellors and Prospective students who share their views and opinions. A visit to the following the following thread Which B-Schools to Apply? can give an insight into how B-School Students and Prospective Students collaborate to gain better insights into the B-Schools. Observing this trend many of the B-Schools have initiated admission teams catering admission related information to such forums and resolving admission related queries of the forum users.
One of the means of information for the prospective students which I recently discovered is BLOGS. Blogs of B-School students, alumni and professors can give a very true indication of the B-School. Blog boom in B-School and Learning via Blogs in B-School present a change which IT has brought in the B-School community. Students, Alumni and Professors voice their opinions and views via blogs and indirectly give out the reality behind the veil. These blogs can be a source of information directly from the horses’ nose and hence can be used by prospective students seeking admissions.
One may question “These IT means mentioned above too can be faked to present an unreal reality about the school. So how does one completely rely on these?”. The answer is “A prospective Manager needs to evaluate the information about the schools available via various means and then take an informed decision. Furthermore, a smart manager is supposed to take good decisions amidst uncertanity. Isn’t it?” Selecting an apt B-School is also a test for prospective B-School managers !!!!!