PagalGuy.com (The best educational website in India) is in the process of surveying the best B-Schools in India based on the perception of the MBA community (For more information on the survey visit http://rankings.pagalguy.com ) . But how true do these surveys (any B-school survey) reflect upon the quality of B-schools? How are the perceptions skewed in India? Are perceptions really based on the quality of B-School? I hope I would be able to answer these questions in the coming few paragraphs of my blog.
For a highly informed MBA community, the perception about a B-School would be very close to the reality in terms of quality of the education, placements, student community and faculties. However, for a lesser informed MBA community which forms the majority of the MBA community (even in PagalGuy.com) perceptions would surely vary a lot from the reality. The placement figures play the most vital role in forming opinions about majority of the B-Schools. Furthering the argument I feel if B-Schools are surveyed on various parameters like placement, perception, faculty and infrastructure; the respondents being MBA community, one can observe the rankings based on all other parameters following rankings based on placement statistics with very few variations. Hence, I infer the better placement statistics of a B-School relative to other B-School better would be its perception in the years to come. Hence, any B-School with good placement stats should always project its placement stats in the advertising to attract the most MBA prospective flock (Marketing Gyan).
Propagandas and advertising can surely affect the opinions of the lesser informed MBA community. But the one which affects the most is the placements. And as per me, placements are not the best way to judge quality of the education, student community, infrastructure and faculties of a B-School. Hence, I believe a perception based survey cannot be used as the sole underlying principle to judge the quality of a B-School.
For prospective MBA students, the survey (in fact any survey for the matter) can only form a ground from which they can filter a few good B-Schools and then dig information about each of them and then come to a conclusion about whether the B-School is a good one or not.